Data Storytelling for Marketing & Communications


Two-Part Online Masterclass
8-9 December 2022

This masterclass will equip participants to make more confident storytelling decisions when working with data and to collaborate more effectively with designers and other colleagues to produce unique, compelling and accessible content. With a maximum of 25 participants, you will have the opportunity to share your personal objectives and organisational challenges, work in small groups to solve problems, have 1-1 discussions with the facilitator and receive personalised feedback and insights.

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Benefits of Attending:

  • Learn a new storytelling framework to develop compelling content across a range of formats
  • Make more confident storytelling decisions when working with your data
  • Understand the important difference between infographics & data visualisation
  • Learn how to pair the right storyline with the right chart or graph
  • Conceptualise data-rick content that is both engaging & accessible

The seminar is led by:

Cameron Pegg, Content Strategist & Creative Director. An award winning journalist and editor, he helps organisations to find the word, stories, and content that reveal who they are. Cameron is a founding editorial board member of the Journal of Educational Advancement and Marketing (UK), and leads a series of content training courses for the Executive Education program at the Queensland University of Technology.

Who should attend?

This masterclass is designed for Federal, State and Local Government Professionals with responsibility for Communications, Marketing, Media Relations, Digital/Social Media, Public Relations, Public Affairs and Stakeholder Engagement.

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Use the code GOVCAREER and save $100 off your masterclass registration.